What is Colour Psychology?

 

Colour psychology delves into the impact of various hues on human emotions and behaviours. It investigates the way colours can trigger emotional responses and how these reactions are shaped by factors such as age and cultural background.

 

Areas of interest within this field include:

 

• The significance of different colours

• The influence of colours on physiological reactions

• Emotional responses to colours

• Elements affecting colour preferences

• Cultural variations in colour meanings and associations

• The potential effect of colours on mental health

• The way colours can alter behaviour

• Utilising colours to enhance well-being

 

The application of colours in enhancing safety and designing optimal living and working spaces.

 

Although much of the evidence in this burgeoning field remains anecdotal, researchers and specialists have identified several key findings and insights regarding colour psychology and its influence on mood, emotions, and actions.